"Primordial is primitive" was founded in 2014 with the idea and conviction to create a basic collection, but very sophisticated, a basic avant-garde; is completely made in Italy, carefully committed to the research of materials and fabrics natural, primitive, primordial such as linen, cotton, silk, viscose, bamboo, wool. Its lines and its fit are very sophisticated and avant-garde, the prices are fair, making "primordial is primitive" a collection easy to wear, but reserved for a competent customer.