Born in San Francisco in american family by chinese origins, Alexander will develop cool, urban and minimalist style. He's inspired by '90 years,by french chic and rock-grunge style. In 2008 he is nominated by the Council of Fashion Designers of America (CFDA) and by Vogue US magazine in the "woman fashion" category. He wins the prestigious Award and 200.000 dollars in order to support his future creations and promote his brand.The urban-grunge style attracts and woman are seduced by the original items characterized by man line cut. Altough Alexander uses colours like orange, red, purple and light blue, the dominant colour stays black. He's able to conciliate casual with street style, sexy with messy; the result is a unique wild chic boy style, devised around symbol-items like leather motorbike jacket,the black dress, shorts, classic shirt and long t-shirt.